13-01-2005

Bankers Spicing Up Pakistan’s Domestic Cricket

via usa.cricinfo.com

The vision is lofty – to make domestic cricket a popular spectator sport in Pakistan. Plenty of right noises were made at the press conference: mission statements, re-branding, and consumer-reaction models were bandied about with the same liberal abandon Pakistani bowlers display towards no-balls. Regional teams have been renamed – Peshawar become the Panthers, Hyderabad the Hawks and so on. Furthermore, ABN-AMRO, led by full-time cricket fanatic and part-time consumer bank head (and suitably monikered), Salman Butt, have plans to spice up contests, providing entertainment during games, improving stadium facilities and also promoting matches heavily beforehand.