First Pakistani Media Company Launches IPO

Eye Television Network Limited, that has launched HUM TV as its Satellite TV channel, is all set to make its Initial Public Offering (IPO) on Monday and Tuesday (June 27-28). The company launched its formal operations on January 17, 2005. The sponsors admit that although the company is new, it is backed by celebrities like Sultana Siddiqui, Khush Bakhat Shujat and Mehtab Akbar Rashdi who boast a total of 100 years of show biz experience. Some of the media moguls would be watching with interest the public response to the company’s IPO.