American Firm Creates a Successful Business Model in Pakistan

These lessons are based on the experiences of a Texas firm that built its own call center facility in Islamabad, Pakistan. In early 2005, this Fort Worth company’s offshore facility became the first call center to make a profit in Pakistan. Touchstone saw that if they were to be successful, then they needed to create and maintain a truly American workplace culture throughout their offshore management and staff. Now their recruiting advertisements invite prospective hires to: “Work in America without leaving Pakistan.”