More TV Channels Join ‘Reality’ Party in Pakistan

The appetite for reality TV in Pakistan is growing with networks like Geo TV and PTV both joining the party in recent weeks, the latter with a format acquired from UK indie Zeal Television. Zeal's Dubai office is in production on the advertiser-sponsored talent show Sunsilk 21st Century Woman (13×60′), a primetime series being coproduced with Karachi-based Nucleus Entertainment for pubcaster PTV. The SMS-based elimination show, which airs from the 28th of this month, follows 12 women undertaking various physical and lifestyle challenges in order to test whether they can live up to the title of 21st Century Woman. A car and $25k are up for grabs.