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Thursday, January 13, 2005

Bankers Spicing Up Pakistan’s Domestic Cricket

via usa.cricinfo.com

The vision is lofty - to make domestic cricket a popular spectator sport in Pakistan. Plenty of right noises were made at the press conference: mission statements, re-branding, and consumer-reaction models were bandied about with the same liberal abandon Pakistani bowlers display towards no-balls. Regional teams have been renamed - Peshawar become the Panthers, Hyderabad the Hawks and so on. Furthermore, ABN-AMRO, led by full-time cricket fanatic and part-time consumer bank head (and suitably monikered), Salman Butt, have plans to spice up contests, providing entertainment during games, improving stadium facilities and also promoting matches heavily beforehand.

See Also
New Look Domestic Cricket Introduced in Pakistan
Women's Cricket Wing Opens in Pakistan
New York park feels like home for Indo Pakistani cricket players

 
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