Pakistan to be “Focus Country” at Las Vegas show

Pakistan will feature as the “Focus Country” at the ASAP Global Sourcing Show starting on Sunday at Las Vegas, USA. “The ASAP Global is the largest garment sourcing show held in the US,” its country manager in Pakistan Nadeem Sarwar said at a news conference here on Saturday. “This special status allows Pakistan several free-of-cost benefits which include premium show floor location, special media coverage of its pavilion, special mention in the pre-show marketing campaign, full page colour advertisement in the ASAP Sourcing Guide, specific marketing of Pakistan’s sourcing strengths,” he said…